Dumb Times can exclusively reveal RIGHT NOW that to use the adverb ‘virulently’ to modify either the adjective or noun forms of the word ‘racist’ has, just now, become a cliche.
The transformation into an annoying cliche for the phrase ‘virulently racist’ occurred with surprising rapidity. Sometime in the last year journalists and commentators, struggling to conserve the power of the devastating insult ‘you’re racist’, coined the phrase ‘virulently racist’ so to imply that horrid, evil racism is so horrid and evil that it is surely more like a virus than a political, philosophical or scientific point of view.
Unfortunately, it appears the commentators were unaware of the tendency of adverbs to weaken and undermine the power of the written word.
“It was a bad move,” says prose expert H.G Mowler, “for one thing use of adverbs is generally a bad idea. For another thing by habitually using the same adverb and noun together you pretty much guarantee it will become a cliche sooner or later. And finally of course, in this case it became a cliche so much sooner simply because these folks accuse people of being racists so very often.”
“If every journalist is using the term ‘virulently racist’ several times a day, don’t be surprised if it’s laughably cliche within about a week,” he adds.
At the time of writing it is understood that the International Conspiracy of Journalists is researching the possibility of returning to the simple use of the unmodified ‘racist.’ They are, however, aware of the need to diversify. International Conspiracy of Journalists spokesman Shabba Jones explains, “with the rise of Trump and all those nationalists in Europe, plus various internet movements, we’ve been calling people ‘racist’ a lot lately. And that’s diminishing the awesome power the insult once had.”
“We, at the very least, need to look for synonyms for ‘racist.’ ‘Xenophobe’ is okay, but not great,” he adds, “it’s a problem really. There are even people going about proudly proclaiming their racism… as if it’s not a insult at all!”